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Strategy for Digital Business Marketing
Innovation
Digital Tech - AI - Blockchain
Web design for mobile devices
Ecommerce -
Social media and inbound marketing
Metrics | Analytics of Data
DIGITAL PROJECTS + MARKETING DIGITAL + INNOVATION + BUSINESS DEVELOPMENT + INDUSTRIAL
Linkedin:
https://www.linkedin.com/in/davidmatamala-digital-marketing-business-innovation/
ℹ️ Currently studying Industrial Organization Engineering (2024-2027) - Universitat Carlemany - Andorra.
- Digital Marketing and Ecommerce Direction (Universitat de Barcelona)
- Strategic Innovation Direction (ESADE) - Barcelona
- Advanced IoT - DIGITAL (UPC - CIM) Barcelona
- 3D Tools Technical | (Integral PLM + UPC-CIM) Barcelona
- Audiovisual Communication Direction (J. Sarria) - Barcelona
- LinkedIn Management Courses Diplomas & Certificates ...Online
- Web Programming ... and more
ℹ️ 2024-2025 Program: Business Strategy with Diputació and Pimec - Generalitat de Catalunya.
ℹ️ Open Innovation Mentorships 2024-2025 - ACCIÓ - IESE Business School.
Currently working at a company manufacturing cosmetic packaging.
My primary responsibilities include designing and implementing marketing strategies and plans, analyzing the results of those plans (SEO), optimization webs, coordinating marketing activities, managing the company's image and external communications, and supporting business development in their commercial activities. I also propose and manage promotional initiatives aimed at generating new projects.
Additionally, I participate in the company's digital transformation through securing and managing European grants, collaborating with technological and research centers to implement advanced technologies and enhance the company's competitiveness.
As part of my job, I develop inbound marketing strategies that focus on digital marketing to increase sales volume, brand awareness, and the company's technological position. I'm using a range of online and offline channels, including publicity, brand content, infographics, blogs, partnerships, campaigns, content, and social media, to implement marketing and communication activities. Overall, my efforts are aimed at improving our online presence, increasing brand visibility, and enhancing the customer experience.
In addition, I analyze industry trends, competitors, and customer needs to anticipate market demands. I organize media relations and coordinate the execution and measurement of various offline and online actions. There are many other responsibilities and tasks that I undertake as a Marketing and Communication | Sustainability Department at Faca Packaging.
Last challenges
ROUND TABLE . EMPACK MADRID 2025
ROUND TABLE . BARCELONA PERFUMERY CONGRESS 2025
PARTICIPACIÓN EN BEAUTY DAY 2024 - MADRID / GRAPHISPAG BARCELONA 2024- MESA REDONDA / EMPACK 2024
MEJOR INNOVACIÓN DIGITAL SOSTENIBLE
ASISTENCIA EVENTOS DE INDUSTRIA, TECNOLOGÍA E INVESTIGACIÓN - NETWORKING
DIGITAL BEAUTY AWARDS 2023 - BARCELONA
VPC GREEN BEAUTY AWARDS 2023 - SPAIN
MEJOR PACKAGING SOSTENIBLE DE EMPRESA DE PACKAGING
EVENTS 2023 | WORLDWIDE COSMOPROF BOLOGNA
INTERNATIONAL FAIRS
DIGITAL PROJECT Partners
Project 2022 - 2023 : "Activa Startup" Connected Packaging - Marketing & Blockchain
COLLABORATION PARTNERS
EVENTS 2023 | PICK&PACK 2023 ROUND TABLE
EVENTS 2022 | SPEAKER
IFEMA MADRID | EMPACK 2022
How do two different sectors collaborate to create new products that can support the digitization of both the on- and offline worlds?
What sales potential does the connected packaging have to offer a better client experience?
Some Communication Articles and Adv Magazines: Cosmetics Business - Premium Beauty News - News Packaging - Beautyprof - Ventas Cosmetica y perfumeria - Luxe de formes - Tecnopack - Mundoplast - Packaging World - Eco-plastics in Packaging, Alimarket, IDE información sobre envase, embalaje y packaging and many more ...
Passionate about technology, marketing, sustainability and digital transformation
Previous functions as COO & Digital Marketing Project Manager:
Responsible for the company's Digital Marketing strategy. WordPress Development, Performence SEM (adwords – remarketing) – SEO Tools – Google Analytics (web traffic – statistics | Data Drive). Optimization of the digital platform (PHP, Mysql, Javascript, Front-End Web, Back-End Web, Digital, WordPress, Joomla) Adobe Creative Cloud ( Photoshop – Indesign – Illustrator – Premiere Pro …)
Previous functions as International Business Development:
Business Development Company EMEA.
Implementation of Online / Offline strategies to increase volume. Responsible for managing an international team to achieve goals. Opening of new markets to attract new customers.
More than 10 years of experience as a COO and Marketing Manager on a digital platform (Saas). Able to generate added value to the organization through the creation of ideas and initiative to achieve the objectives of the company. Studies from Digital Marketing , Media and Computer Systems.
Studies
Ingeniería en Organización Industrial , UNIVERSITAT CARLEMANY 2024 (in progress)
Master of Marketing and Ecommerce Management, UNIVERSITAT BARCELONA 2019/2020
Innovación Estrategica, ESADE 2024
Strategic Management Program for Companies by Marcos Urarte, BEAUTY BUSINESS SCHOOL – 2023
Management Digital Transformation ,NUNSYS 2023
BLENDER 3D & IoT – Internet of Things, CIM Universitat Politecnica de Catalunya 2022/2023
Higher Education Diploma Audiovisual and Performance Project Management, Jesuïtas Sarria, 1999/2001
Keyshot 3D, Integral Innovation Experts 2021
DSP Adform & Programática, SKILLER ACADEMY 2020
Analysis of the situation
Analyzing all previous actions | Check Center
Where we are?
Analysis of the market, competitors, purchasing process, customer experience, and satisfaction
Strategy
Find tools that help you reach your goals.
BRAND
Brand awareness, increase sales, optimize client relationships, attract new customers, and launch new products...
Development
Creation and action planning
Leaders
Implementing all necessary tools will enable the company to achieve its goals.
DATA
Monitoring and improving the generated actions.
... DATA
DATA + DATA + DATA = KNOWLEDGE = PATH
EDUCATION
Professional career in different companies since 1999:
